The Co-operative Bank Brand positioning Project Essay

The Co-operative Bank Brand localization Project - Essay sampleBrand positioning of an organization involves the following steps 1. Identification of the direct competition of the line of products (including players offering products or services amongst bigger portfolio of solutions) 2. Understanding of the tag positioning of the competitors in the grocery store. 3. Documentation of the own positioning of the company. 4. Comparison of companys positioning with its competitors in order to identify the possible areas of differentiation. 5. Development of typical differentiated and value based brand positioning concept. 6. Creation of a positioning statement with customer value propositions and messages used for the purpose of communication acquirement throughout the target audience. In order to develop a distinctive place in the operational food market, an organization should choose a target market followed by the creation of a differential advantage in their mind. Thus, bran d positioning is the medium by means of which the company can convey to its customers that what it desires to achieve for them. It can be said to be an employment of creation of the brand offer in such way that it will occupy a split up value and place in the mind of the target customers. It includes identification and determination of the law of similarity as well(p) as difference for ascertainment of the correct brand identity and creation of proper brand image. An effective brand positioning helps in directing the marketing strategy by explanation of brand details, distinctiveness of the brand, its similarity and dissimilarity with competitive brands and specific reason for using the brand. It is the base of development or increase of take knowledge or perception of its customers. It is the only feature which distinguishes the products or services of a company from its competitors. pecuniary condition of Cooperative banks in Europe The pecuniary crisis situation of the cou ntries and financial institutions are not over. The financial condition is far away from its stability and the confidence of the public in the financial institutions is very sapless (Groeneveld, 2011). The Cooperative Banking Group has weathered/battered present and previous periods of the financial distress situation comparatively well (Acadia, et al., 2010 EACB, 2010 Wyman, 2008). The cooperative banking group has recovered from the financial crisis situation of the period of 2007-2008 in a unwrap pace as compared other shareholders value or the listed banks. The financial crisis leaded to the critical assessment of the business principles, models and rules in the banks. The top priority is given to safeguard of the stability in the global financial system. A major effort was given on the restoration of confidence of the customers on the financial sector. The Basel Committee on Banking Supervision has announced high nifty and liquidity requirements for the financial systems and banks as the preventive measures for reducing the financial crises to some extent (Basel Committee on Banking Supervision, 2010). This regulatory reform will result in the skunk of the funding structure from the short term and volatile sources to long term and stable sources like capital and other deposits (Kodres and Narain, 2010). This financial crises situation has resulted in the increased awareness of the investors related to the capital endowments of the banks. Thus, it is likely that the market participants will request for additional buffers above